We make stuff we want to make

Most software companies start with a market. They find a gap, measure it, and fill it with something sized to fit.

We started with a list of things we wanted to exist.

That’s the whole plan. When we want a thing badly enough, we make it. If other people want it too, that’s lovely. If they don’t, we still have the thing, and we still wanted it.

What that means in practice

• We make what we’d use ourselves.
• We finish things, then make more things.
• We’d rather make one small thing well than a big thing that apologises for itself.

It’s not about how good the idea is. It’s about how much you want to make it.

The first thing out of the workshop is Meatmaker. There will be others. We are, as the name suggests, plotting.